Choosing between in-house marketing and a digital marketing agency in India depends on factors such as budget, marketing goals, desired control, and scalability. Generally:
In-house marketing is ideal for businesses that need constant alignment with brand goals, value direct control, and have the budget to maintain a full team.
Hiring a digital marketing agency is often better for businesses looking for cost-effective, scalable solutions, and those who want access to a range of expertise without the long-term commitment of hiring a full team.
Comparing In-house Marketing vs. Hiring a Digital Marketing Agency in India